Dear Customers,
Donating to the causes you care about not only benefits the charities themselves, but it can also be deeply rewarding for you too. Millions of people give to charity on a regular basis to support causes they believe in, as well as for the positive effect it has on their own lives.
So why is giving to charity so gratifying? We’ve taken a closer look at a few reasons to donate to charities.
Donating to charity is a major mood-booster. The knowledge that you’re helping others is hugely empowering and, in turn, can make you feel happier and more fulfilled. Research has identified a link between making a donation to charity and increased activity in the area of the brain that registers pleasure – proving that as the old adage goes, it really is far better to give than to receive.
Our own research into why people give supports this. We asked some of our generous donors to tell us what motivates them to give regularly to charity; a sizeable number of them agreed the enjoyment they receive from giving as a key influence.
So, what type of giver are you?
